Value of Pearl to the modern masterpiece design recognizes as one of 5 Star OTOP of Phuket, Phuket Pearl Industry conducts a business full coverage of pearl processing as pearl farm, pearl factory and showroom. Phuket Pearl or Pearl of Phuket Co., Ltd. are the new brand which is responsible in pearl retail, world exhibition booth and e-business also.
 |
Khun Amorn Indhrachareon |
Khun Amorn Indhrachareon with Pearl of Phuket Co., Ltd., he is going to tell about his pearl farm business that becomes the most famous product and compete in all Thailand and foreign countries and makes it well known among tourists and many people rapidly.
Khun Amorn talks about how his business started from until this day? It may be a way to guide someone who likes to catch pearl business also.
“In the beginning of Pearl Farm is just to sell, at that time I have studied and developed continually with researchers and expert team until Phuket Pearl steps to the first famous of the pearl product in Thailand which runs a full pearl business services, guaranteed by ISO 9001:2000 and more increase investment from BOI.
 |
Phuket Pearl steps to the first famous of the pearl product in Thailand |
Each month pearl shop will design over 20 new products |
 |
At first, I intended to sell pearl and a main customer group is old people but high purchasing power. This makes pearl market sets in a narrow sphere. I brought the different techniques mixed together and added in a variety design of product to covers the target market’s need that push pearl market can expand away to more groups.” Khun Amorn says.
He also talks about the need of each group of customer which is different themselves. Thai people emphasize in the real pearl more than foreigner that like in art design. As well as Pearl of Phuket always collect statistics what are customer need, each month pearl shop will design over 20 new products to support a pearl market in every group.
In a part of foreign countries the main customer group is Italy. They use pearl to decorate furniture and jewelry industry. Besides Italy, there are Arab countries, Spain and countries which make purchasing on e-business are Malaysia and Singapore.
OTOP selected Pearl of Phuket to be 5 Star OTOP |
 |
 |
Our showroom |
For production power is on a processing of expanded pearl farm as South Sea pearl and Akoya pearls. Cause of a changing of water condition which is not suitable to feed pearl. It has to find a new place for pearl farm which is deep sea, clean water, convenient of the flow. Pearl of Phuket plans to add more 600 floating baskets. An old farm is Mabe pearls 500 floating baskets. Here can produce about 4,000 pearls each month.
Khun Amorn said that a problem which is about the freshwater pearls from China with low price and copy from the real pearl product. This is a reason to make him to develop himself all the time especially the quality so buying products at Pearl of Phuket, each has a guarantee certificate.
Our Farm |
 |
One of pride of Pearl of Phuket that is not only be the first pearl production in Thailand but here has guaranteed by ISO 9001:2000, 5 Star OTOP of Phuket… “OTOP selected Pearl of Phuket to be 5 Star OTOP with Batik clothes in jewelry accessory type also.”
story@phuketindex.com
